In 2016, Martin Vähk took inspiration from Humans of New York to capture and catalog. He explores the stories behind the people who make Lentils such an interesting and exciting place. As a passionate film photographer, he captures these beautiful portraits of expression and presents them in exhibitions.

In 2018, I created a comprehensive brand identity that expressed his project - to use and across all collateral. We also collaborated to produce merchandise, bringing more awareness of this project out into the world.

The Humans of Lentils logo accentuates it’s brand image and humanistic feel through ragged lines portraying a plate; representing chatting over a meal and everyone’s place at the table. It’s also a speech bubble, for communication of stories, and a blank line that shouts ‘fill it in’. Fill in your story.

The blog provides a strong connective energy for the community situated within the Lentil as Anything restaurant and community space. This connectivity is shown through the design and it’s binding elements. From The logo’s humanistic aesthetic, lentils hand lettering and elements created with every day objects familiar to lentils.